New OTT platform for animated content launched

Thiruvananthapuram: Technopark-based Toonz Media Group, one of the world's leading entertainment companies specialising in animation content production, has launched a new OTT platform for kids and family entertainment called MyToonz. It is considered to be a first-of-its-kind exclusive kids OTT platform to be launched by an Indian entertainment company. Toonz has tiedup with multiple app stores, telecos, OTTs and connected TV companies around the world to make MyToonz available for consumers across platforms, a company statement said here on Friday. The MyToonz app is now availableon iOS, Android and Android TV playstores, as well as the Roku Video-on-Demand platform, Apple TV and Amazon Fire TV. Toonz has also inked a deal with telecommunication giant Airtel in India to integrate MyToonz on their app store, it said.

Airtel subscribers in India can now access the MyToonz digital library using the Airtel Xstream app. Besides this, the animation major has tied up with mobile tech services company U2opia Mobile to integrate MyToonz on various telco platforms in Latin America, Africa and Asia, it said. A first-of-its-kind exclusive kids OTT platform to be launched by an Indian entertainment company, MyToonz originates from the compelling need to create a safe and engaging entertainment destination for kids and families in the digital landscape. "MyToonz will be a space where the whole family can come together to enjoy world-class content. We have envisaged MyToonz as the go-to destination for kids to watch safe, fun and nutritious content, which will be available in multiple global languages," said Toonz Media Group CEO P Jayakumar.

All MyToonz programming is compliant with international safety standards for child viewing, he added. "Kids are emerging as the fastest growing audiences in the OTT ecosystem, it only becomes imperative that we have content that is highly engaging juxtaposed with safety and education on Airtel Xstream," said Sudipta Banerjee, Chief Product and Technology Officer, Wynk. Wynk is Airtels streaming app. "We are excited to partner with Toonz Media Group to take their unique genre of universal animation content, My Toonz, to our global telecom partners. At U2opia Mobile, we aim to drive great value to our customers through bundling and other creative distribution opportunities," said Sumesh Menon, Co-founder and Managing Director of U2opia Mobile.